“Red Wine.” Sounds so generic. But I’ve found it’s often code for ‘killer value’ – especially if you compare price points to one called Proprietary Red. Calling it Red Wine lets you get all wacky
with the blends, mix it up, have some fun and price it well. It’s just more casual-sounding than Proprietary Red, which sounds stogy. You can’t yell out at a party “Hey, open some Propritary Red, man”. Well, you can, but . .

November 27th, 2018

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